Direct Mailing

Clavin: The Erection Blister

Introduced in 1999, Clavin is a popular over-the-counter erectile dysfunction remedy whose customers are generally over 40 years old. The new packaging uses the locally well-known box and logo from the original design with the aim of concealing a subtle but significant design change that immediately and perfectly demonstrates the product’s benefit. The packs have become a collector’s item, and buyers frequently choose to keep them intact. Last September, sales figures for the regular box spiked to an annual high of 5,678 boxes.

Red Dot