Direct Mailing

Clavin: The Erection Blister

Back Download

Introduced in 1999, Clavin is a popular over-the-counter erectile dysfunction remedy whose customers are generally over 40 years old. The new packaging uses the locally well-known box and logo from the original design with the aim of concealing a subtle but significant design change that immediately and perfectly demonstrates the product’s benefit. The packs have become a collector’s item, and buyers frequently choose to keep them intact. Last September, sales figures for the regular box spiked to an annual high of 5,678 boxes.

Credits
  • Design:
    Ogilvy & Mather, Prague
  • Creative Direction:
    Will Rust, Tomas Belko
  • Art Direction:
    Daniel Kupr
  • Copywriting:
    Jiri Langpaul
  • Account Management:
    Frantisek Mares