Clavin is a popular, over-the-counter erectile dysfunction remedy that has been the market leader in the Czech Republic since 2006. The packaging design was revised to address the main target group, men over 40 years old. The new box uses the original colour palette (blue and white with red accents) and sets a new emphasis, now placing a white logo on a blue background. The addition of “Ultra” is a further strong hint at the product’s effectiveness. The blister packaging surprises with the vertical positioning of each capsule, which demonstrates the product benefit in a subtle but clear way.