It’s Skin is a cosmetic brand that is recommended for skin care by dermatologists in South Korea. The packaging design of this product series with the name Clinical Solution demonstrates the versatility of the brand. The series comprises products for three different skin types. The effects of each line are visualised by the characteristic colours of the packaging: the AC line for acne relief is green, the Pore line for cooling, pore-refining skin care is blue and the Sensitive line for the protection of sensitive skin is pink. In each case, different levels of brightness express the intensity of the skin-care effect.