The starting point for the new website of Clormann Design was the complete redesign of the company’s presence on the occasion of the 5th anniversary of the office. The concept follows the objective of authentically reflecting the agency’s philosophy. In order to give users a good insight into the agency’s design aesthetic, the start page showcases a consciously bold detail photograph with a parallax effect. Following the consistently implemented design maxim of clear elegance, the overall rather minimal layout places the focus on noble design projects and productions for clients from the field of luxury, lifestyle and automotive. Expressive project illustrations feature in the background and convey the content through easy-to-understand visual messages. In the submenus, the philosophy of Clormann Design as a certified carbon-neutral design office is described. Furthermore, underlining the agency’s holistic approach, the website is hosted on a carbon-neutral server.
Statement by the Jury
Featuring content that is reduced to the essential, this website offers outstanding quality on all levels. Based on large-scale project illustrations, users are given good insight into all of the agency’s products and services, presented to them in a clear and elegant manner. The all-round successful communication concept makes website visitors feel well informed.