Club Athletico Paranaense (CAP) is one of the most innovative clubs playing in the top division of Brazilian football. In its home country, the team is popularly known as “Furacão” (Hurricane) because of its powerful game. In order to make this characteristic more evident in the new brand design, a survey of the stakeholders was carried out. The new visual identity brings back the club’s legacy, showcasing the traditional club colours of red and black in a contrasting way. The redesigned logo gives the visual identity a contemporary look. In addition, a custom typeface family, a stationery, sub-brands, uniforms and motion graphics have also been developed.
Club Athletico Paranaense, Curitiba, Brazil
Oz estratégia+design, São Paulo, Brazil
Suzana Ivamoto, Flavio Martins, Aline Soares
Alexandre Mazini, Luiza Keating, Andre Senra
Fabio Haag Type
Motion Graphic Design:
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