COBI – Connected Biking for Everyone

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COBI connects bikes and e-bikes with their riders’ smartphones. The modular system integrates six accessories into one exceptional design: dynamic front and rear light, bike navigation, smartphone holder with charging function, bell, alarm and bike computer. The interface is predictive, contextual and playful, with full connectivity and social functionality. The app design is based on a minimalist approach. Information can be accessed easily via shortcuts while, for example, waiting at the lights.

  • Client:
    COBI GmbH, Frankfurt/Main
  • Design:
    COBI GmbH, Frankfurt/Main
  • Creative Direction:
    Paul Svoboda
  • Head of Marketing:
    Carsten Lindstedt
  • Concept:
    Christian Volmari
  • Technical Direction:
    Heiko Schweickhardt
  • Art Direction:
    Jan Schlag, Björn Knauf, BOLD. Digital Branding, Frankfurt/Main