In 2015, the Coca-Cola contour bottle turned 100. The posters for this anniversary provide a modern, bold interpretation of the product. Due to the high brand awareness they do not require any words; the outline of the bottle and the corporate colour achieve immediate recognition. Poster one illustrates the company’s original demand that the bottle needs to be recognisable even when it is broken. Poster two ingeniously plays with the retraction of the glass bottle shape, revealing the 100th anniversary number.