Red Dot Design Award
Poster Series

Coca-Cola Contour 100

Coca-Cola  Contour 100 | Red Dot Design Award

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In 2015, the Coca-Cola contour bottle turned 100. The posters for this anniversary provide a modern, bold interpretation of the product. Due to the high brand awareness they do not require any words; the outline of the bottle and the corporate colour achieve immediate recognition. Poster one illustrates the company’s original demand that the bottle needs to be recognisable even when it is broken. Poster two ingeniously plays with the retraction of the glass bottle shape, revealing the 100th anniversary number.

Red Dot Design Award

  • Creative Direction:
    Sarah Moffat
  • Head of Design:
    David Turner, Bruce Duckworth
  • Production:
    Craig Snelgrove
  • Design:
    Turner Duckworth, London/San Francisco
  • Illustration:
    Drew Stocker, Nicole Jordan
  • Client:
    The Coca-Cola Company, Atlanta
  • Graphic Design:
    Brian Steele, Drew Stocker, Nicole Jordan
  • Design Direction/Photography:
    Brian Steele
  • Account Management:
    Jessica Rogers
Coca-Cola  Contour 100 | Red Dot Design Award