Red Dot Design Award
Beverage Packaging

Cocktail To Go

Cocktail To Go | Red Dot Design Award

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Since alcoholic ready-to-drink cocktails do not appeal to all target groups, the concept of Cocktail To Go realises a mixed drink for style- and trend-conscious consumers who are looking for distinctive high-quality alternatives. The recipes are inspired by contemporary bar menu cards featuring “sour” and “bitter” cocktails. Reflecting the innovative aspect of these new beverages, the packaging design opted for a 0.33 litre bottle with a contemporary and purist look. The graphics are printed directly onto the frosted bottles, lending them a high-quality appearance.

Red Dot Design Award