When developing the new font for Codan, the company committed to a consistent new typographical departure. At the heart of this approach was the visual refinement of the brand. Furthermore, the font must meet the requirements of digital communication. This resulted in a font family which – inspired by basic geometric forms like circles, triangles and squares – conveys stability while leaving scope for playful nuances. The clear style with a high recognition value combines texts and communication content effectively, bringing the logo, the icons and the layout system into harmony with each other.
CODAN Insurance, Copenhagen, Denmark
Bold Scandinavia, Copenhagen, Denmark
Creative Direction / Graphic Design:
Village, New York, USA