This Dunkin´ Donuts coffee package perfectly realises the brand’s slogan “Coffee & Donut”, as it was designed to carry both, coffee and doughnut, in one hand. The lid of the mug features an indentation into which the doughnut fits, preventing it from falling down. Thus, one hand always remains available to do other things. Moreover, the warmth of the coffee diffuses in the doughnut, making it even softer. The multi-purpose packaging design recognisably encourages customers to enjoy a doughnut together with their coffee.