The “Collection Chandra Kurt” is a tribute to one of Switzerland’s oldest wine regions, the Valais. Traditional Valais wine varieties are presented in a contemporary vinification for a young, international target group. The appearance reflects this idea and connects tradition and trend into a reinterpreted vintage look with original photographs from the province of Valais. Further design elements are the stories about the rare Swiss grape varieties on the label; they also explain the collaboration of the winemakers with the wine writer Chandra Kurt. The label design celebrates Swiss wine without resorting to stereotypical clichés.