Label Design, Packaging

Collection Chandra Kurt

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The “Collection Chandra Kurt” is a tribute to one of Switzerland’s oldest wine regions, the Valais. Traditional Valais wine varieties are presented in a contemporary vinification for a young, international target group. The appearance reflects this idea and connects tradition and trend into a reinterpreted vintage look with original photographs from the province of Valais. Further design elements are the stories about the rare Swiss grape varieties on the label; they also explain the collaboration of the winemakers with the wine writer Chandra Kurt. The label design celebrates Swiss wine without resorting to stereotypical clichés.

Credits
  • Client:
    Provins Valais, Sion; mediaGene, Zurich
  • head of marketing:
    Chandra Kurt