Logo Design

Concentrated Performance

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The redesign for the brand Völkl has managed to fulfil the task of both being applicable to all products and conveying the brand values of passion, precision and confidence. It allows identity-forming elements to find their way into a new 3D-capable logo. In addition, a master brand was developed in order to represent current and potential commodity groups in an attractive and powerful manner. The brands belonging to Völkl, Dalbello (ski boots), Marker (ski bindings) and the B2B brand MDV Sports (Dalbello Völkl) were subtly integrated into the new look and feel.

Credits
  • Art Direction:
    Marc Schäde
  • Client:
    Marker Völkl International GmbH, Baar, Switzerland
  • Design:
    GREY Germany, Düsseldorf, Germany, KW43 BRANDDESIGN, Düsseldorf, Germany
  • Creative Direction:
    Jürgen Adolph
  • Management Supervision:
    Claudine Bosshammer
  • Managing Director:
    Michael Rewald
  • Managing Director Creation:
    Rüdiger Goetz