Brandy Label

Conde de Amarante Count of Amarante

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Conde de Amarante (Count of Amarante) is a Portuguese brandy made in the town of Amarante. Its name pays homage to the count who defended the city from Napoleonic troops in 1809. Combining both typography and images in horizontal lines, the packaging design tells the count’s story and presents the product as a way to pay tribute to this local hero, while adjusting the tone to the target audience. The text design visualises different characters through a unique narrative structure.

Credits
  • Client:
    Caves da Cerca, Vila Meã
  • Design:
    R2 Design, Porto
  • creative direction/art direction:
    Lizá Ramalho, Artur Rebelo
  • graphic design:
    Lizá Ramalho, Artur Rebelo, Sébastien Dégeilh
  • photography:
    Filipe Braga