The visual identity for the Constellium company takes up the versatile properties of aluminium as a metaphor for the brand’s flexibility and versatility. The imagery is inspired by the basic elements of an atom in order to illustrate that in principle anything is possible. The corporate design conveys a distinct and differentiated corporate identity with a new orientation, as is illustrated by the brand statement “Ideas Materialized”. In addition to the website, detailed stationery and an array of colourful advertising ensure that this company stands out from the competition.
Interbrand, Paris/New York
Bertrand Chovet, Hugh Tallents, Odile Samson, Jason Brown, Carole de Faucamberge