Red Dot Design Award
Packaging

COUCOU

COUCOU | Red Dot Design Award

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The harmoniously elaborated bird called COUCOU and its packaging were inspired by the cuckoo clock. Elegantly designed in the shape of a bird, the trinket box, which was made of stainless and Taiwan acacia, is placed inside a black cardboard box. The minimalist packaging design conveys a contemporary and superior feel, yet it also allows for a playful experience when opening the box: users are encouraged to ease it open with joy, and the black ribbon is the key. When it is pulled, the door opens little by little and COUCOU appears.

Red Dot Design Award

Credits
  • Client:
    Pegatron Corporation, Taipei
  • Design:
    Pegacasa Design Team, Taipei
  • Art Direction:
    Alain Lee
  • Graphic Design:
    Ruby Yang, Zon Chen, Lada Chen