Customer Magazine


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CRANES is a customer magazine for one of Europe’s leading crane work and heavy haulage service providers, envisioned as a large-sized information platform, online as well as offline. As magazine for professionals, construction companies, wind turbine manufacturers and public institutions, it comprises the latest reports, exclusive interviews and relevant technical information, engaging response elements and exciting feature articles. CRANES impresses with its clean-cut design, striking headlines and consistent corporate language. Used in sales and distribution as well as customer acquisition, the publication acts as an interactive communication tool and provides information and entertainment for the customers. It raises the recognition value and improves a lasting identification with the company. As strong differentiator, the magazine informs and entertains, and at the same time improves customer proximity, promotes dialogue, creates trust and encourages customer loyalty.

  • Client:
    Steil Kranarbeiten, Trier
  • Design:
    RINGEL & PARTNER – Agentur für Unternehmenskommunikation und Markenführung
  • head of marketing:
    Christina Custodis
  • art direction:
    Bastian Druck