Creative Germany

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The eBrochure’s goal is to create a different focus aided by an emotionalising display of “Reise-Welten” (Travel Worlds) and communication products of the Deutsche Zentrale für Tourismus (German National Tourist Board). The concept incorporates lively tourism advertising that is stimulated and motivated by various events. Effectively presented topics and events are used to put the featured locations and their environments into their best light. The user can experience architecture, art, design, events, fashion and music, clearly sorted by city.

  • Client:
    DZT Deutsche Zentrale für Tourismus e.V., Frankfurt/Main
  • Design:
    M.A.D. Kommunikation, Offenbach/Main
  • head of marketing:
    Adam Jürgensen
  • creative direction/art direction:
    Arve Daniel Fühler, Michael Hoffmeyer
  • project management:
    Sabrina Beisenkötter
  • programming:
    Philipp Schreiber, Reinshagen & Hartung, Mannheim