Red Dot Design Award
Online Shop


creightivist | Red Dot Design Award

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For the online shop with interactive configurator, a user-centred design and clear visual information architecture came together to provide a playful, personalised shopping experience. Using a wide palette of editing tools and effects inside the browser, individual shoe designs can be created, with full visual control by way of a multi-angle live preview. Users can either upload their own graphics, combine ready-made elements like illustrations, abstract patterns or icons, or choose from many designs by renowned graphic artists featured on the shop platform.

Red Dot Design Award

  • Client:
    Eightball Distribution Warenhandels GmbH, Ochsenfurt, Germany
  • Design:
    bueroparallel GmbH, Würzburg, Germany
  • Web Design:
    Norbert Diedrich Mario Väth Romina Birzer Würzburg, Germany
  • Graphic Design:
    Tobias Bauer Schwäbisch Hall, Germany
  • Music / Sound Design:
    Ash O’Connor Leeds, United Kingdom
creightivist | Red Dot Design Award
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