Posters

Crisis-Box Posters

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This poster campaign for this “crisis box” containing organic Spanish red wine, for “crisis management with no new deficit”, features an eye-catching juxtaposition of humorous texts and images taken from the world of politics. “Saving” is communicated as a pleasurable experience, thanks to environmentally friendly packaging that reduces CO2 emissions by 55 per cent and garbage pollution effects by 85 per cent, while still providing 100 per cent pleasure and offering “enormous” euro stability at the same time. Eight weeks after opening the box, this fine wine is still preserved.

Credits
  • Client:
    Wein & Vinos GmbH, Berlin
  • Design:
    Ruska, Martín, Associates GmbH, Berlin