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In order to address a mainly male target group, the design of the website for Crunchips is kept masculine in appearance with large photos picturing contact sports combined with appetising product photos. At the same time, the photos also serve as hidden menu items, piquing curiosity to experience the content they lead to. In addition, each category and activity features its own expressive logo in hexagonal form. The distinctive typography and striking colour scheme in red and black supports the tough, sporting message of the brand.

  • Design:
    denkwerk gmbh, Cologne
  • Client:
    The Lorenz Bahlsen Snack-World GmbH & Co KG Germany, Neu-Isenburg