Red Dot Design Award
Online Film

Curious

Curious | Red Dot Design Award

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The characteristic feature of branded paper Curious handled by the Japanese paper company HEIWA Paper is its shiny metallic lustre. In the advertising video, paper as a material is brought to life and made to shine impressively: cut in very narrow strands, the paper-like strips move, full of light, resembling a Japanese woman’s shiny hair. Only at second glance does it become clear what the dark images actually portray. This visual symbiosis is enhanced linguistically in Japanese, where the homonym “Kami” means paper and hair.

Red Dot Design Award

Curious | Red Dot Design Award
Curious | Red Dot Design Award
Curious | Red Dot Design Award
Curious | Red Dot Design Award
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