Brand Identity, Logo Design

CZ Bank

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Defining as a “younger” bank among 12 joint-stock commercial banks in China, the CZ Bank sees itself as a partner to customers interested in the opportunities emerging from the New Economy movement that China is going through. In 2016, the bank launched its new brand strategy and promotes its value proposition as an “energizing agent” to financial ecosystems. The rebranding, which includes logo, colour, typography and other elements, is aimed at updating the original look and image of this transactional bank by highlighting a holistic, vibrant and agile personality, without losing sight of its legacy.

  • Client:
    CZ Bank, Hangzhou, China
  • Design:
    MetaThink Consulting, Shanghai, China, Shikatani Lacroix Design Inc., Toronto, Canada
  • Creative Direction:
    Hongbin Yang, Shuai Wang, MetaThink Consulting
  • Graphic Design:
    Qina Qiu, MetaThink Consulting
  • Concept:
    Xuehan Ren, Zhijun Li, MetaThink Consulting