Daishin Securities Annual Report 2015

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Daishin Securities is a company that specialises in financial investment. The ascending curve as the key design motif represents the company’s growth. The dimensions of the annual report were determined proportionally to the logo to optimally reflect the brand identity. Indicators on timelines communicate the business expansions by year, while the use of simplified symbols and colours allows the readers to quickly navigate between the different chapters. Key information is accentuated through vivid graphics in bold, bright colours. Based on the idea that books of importance in Asia use string as binding material, green string was implemented to bind the Korean version and blue string for the English version. The accompanying folder is designed to accommodate both reports.

Credits
  • Client:
    Daishin Securities Co., Ltd., Seoul
  • Design:
    JAworkshop, Seoul
  • Art Direction:
    Bongchan Kim, Jihoon Park
  • Graphic Design:
    Hyemin Jung