The new visual identity for Danzka Premium Vodka focuses on its functional aluminium bottle, which in its very shape also represents classic Danish design culture. The entire communication is consistently determined by a minimalist Nordic atmosphere in order to clearly highlight the Danish origins. Natural materials as well as calm and minimalistic visuals have been used as a reference to the Nordic lifestyle. The intention is to create a cosy homey feel, thus projecting an informal place for experiencing and enjoying the design of Danzka. The outcome of the design process is a detailed communication manual, a collection of tools to bring the vodka to the consumer with the same feelings with which it was conceived.