Client: WWF World Wide Fund for Nature, Berlin
Dark Sky
Begründung der Jury
This digital campaign, concerning light pollution, is marked by an outstandingly implemented aesthetic solution in order to raise awareness of the issue. Website visitors can only gain access to the video and other information offered when they turn off the light in their rooms. Thus, they interactively decide on the content of the video as they accompany a young man suffering from insomnia walking through a city at night.
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Design:Kevin May, Karlsruhe
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University:DHBW Ravensburg