Conceived as a cross-media brand magazine, “Das Auto. Magazine” is published online in six languages and targets seven countries. Based on a responsive design, the web magazine can be accessed equally well from all end-user devices, offering optimal readability. With a format that adapts from one column to four, it is suitable for all screens and smartphones. For iPad users there is a special issue every three months with exclusive audiovisual and interactive content that follows an explicitly journalistic approach in its storytelling.