This cookbook is actually the corporate brochure of an advertising agency. Its aim is to whet the customer’s appetite – in the veritable sense of the word – for the agency’s services. The book offers readers insight into how the agency works with regards to text, design and images. It has a plain cover bearing the phrase “iss so” (eat this way) in unobtrusive print. The inside of the book contains generous and calm double-page spreads, some of which display photographs of food. In line with the underlying idea, the inside is designed like a cookbook.