The SUV segment is changing, and today people demand more of an intelligent enabler instead of a status symbol on wheels. Experiences are more valuable than materialistic possessions – so in order to make people more conscious of the daily possibilities and chances, in this film a potential day in the life of the target group was staged. At the centre of the action was the all-new Audi Q5. The viewer is taken on a rapid journey through realistic and symbolic scenarios: an energetic city, the warm safety of a family home, a rough desert – with the Audi Q5 as the element that links all of them together and enables the viewer to actually discover and experience them.
AUDI AG, Ingolstadt, Germany
thjnk Hamburg GmbH, Germany
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