Day in a Life

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The SUV segment is changing, and today people demand more of an intelligent enabler instead of a status symbol on wheels. Experiences are more valuable than materialistic possessions – so in order to make people more conscious of the daily possibilities and chances, in this film a potential day in the life of the target group was staged. At the centre of the action was the all-new Audi Q5. The viewer is taken on a rapid journey through realistic and symbolic scenarios: an energetic city, the warm safety of a family home, a rough desert – with the Audi Q5 as the element that links all of them together and enables the viewer to actually discover and experience them.

  • Client:
    AUDI AG, Ingolstadt, Germany
  • Design:
    thjnk Hamburg GmbH, Germany
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