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This espresso advertisement communicates the drink’s waking-up effect. With the help of illustrations, it tells stories of daydreams that can be triggered by objects of daily use when one is exhausted. The remedy offered is a cup of espresso. This core message is underlined by the slogan “Bye-bye daydreams”. The typography, which looks handwritten, harmonises with the ad’s illustration style. The distinct background colours were chosen to match the different labels of the product.

  • Client:
    Mymuesli GmbH, Passau
  • Design:
    Leo Burnett, Berlin
  • creative direction:
    Axel Tischer, Gabriel Mattar
  • art direction:
    Felipe Cury
  • text:
    Rodrigo Linhares
  • illustration:
    Halil Mete
  • account management:
    Lennart Wittgen