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Daydreams | Red Dot Design Award

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This espresso advertisement communicates the drink’s waking-up effect. With the help of illustrations, it tells stories of daydreams that can be triggered by objects of daily use when one is exhausted. The remedy offered is a cup of espresso. This core message is underlined by the slogan “Bye-bye daydreams”. The typography, which looks handwritten, harmonises with the ad’s illustration style. The distinct background colours were chosen to match the different labels of the product.

Red Dot Design Award

  • Client:
    Mymuesli GmbH, Passau
  • Design:
    Leo Burnett, Berlin
  • creative direction:
    Axel Tischer, Gabriel Mattar
  • art direction:
    Felipe Cury
  • text:
    Rodrigo Linhares
  • illustration:
    Halil Mete
  • account management:
    Lennart Wittgen
Daydreams | Red Dot Design Award