Red Dot Design Award
Packaging, Brand Promotion

DD Universe

DD Universe | Red Dot Design Award

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This brand promotion consists of different Donut packages featuring the shape of robots. The concept is based on the idea of a playful, multifunctional universe in which these robots can transform. Instead of being discarded as waste after taking the donuts out, the boxes can be used as cups. They are attractively designed with four illustrated sleeves. Featuring a straw holder in the shape of a spring, they may even be used for mixing drinks.

Red Dot Design Award

Credits
  • Client:
    BR Korea Co., Ltd., Seoul, South Korea
  • Design:
    BR Korea Co., Ltd., Seoul, South Korea
  • Project Management:
    Hee Soo Hur
  • Creative Direction:
    Joong Gyu Kang
  • Art Direction:
    Sang Bae Lee
  • Graphic Design:
    Moon Gi Cho Sun Kyung Kim
  • Artwork:
    Eric Joyner San Francisco, USA
DD Universe | Red Dot Design Award