Red Dot Gala: Product Design 2025 Start Livestream: 8. Juli, 17:45 Uhr (MESZ)
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Advertising Illustration

Dear John Bedding Design

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Inspired by the healing film “Dear John”, this series describes the states of love discussed in the film, such as meeting, becoming acquainted, falling in love and breaking up. The design uses the relationship between light and shadow to express the delicate and subtle emotions of the film through abstract techniques. The concept is realised by the idea that light and shadow change throughout the day, suggesting different stages of love, which is at the core of the entire product series. The colours also express different emotional attributes, thus creating a distinctive design style.

Red Dot

Credits
  • Client:
    Hangzhou Netease Yanxuan Trading Co., Ltd., Hangzhou, China
  • Design:
    Hangzhou Netease Yanxuan Trading Co., Ltd., Hangzhou, China
Dear John Bedding Design
Dear John Bedding Design
Dear John Bedding Design
Dear John Bedding Design

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