Red Dot Design Award
Beverage Packaging

Del Monte

Del Monte | Red Dot Design Award

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The new design of the 180 ml bottles of the Del Monte Juice premium brand combines the good image of fruit with a modern appeal. At the centre, there is a geometric, sun-shaped pattern, communicating that the juices consist of sun-drenched, healthy and fresh fruits. The pattern is designed in three harmonious hues which reflect the colour of the respective fruit used in the juice. Following the aspiration of being a premium line, the brand mark is golden while the cap shows an elegant shade of black. The noble appearance is underlined by the straight design vocabulary of the glass bottle.

Red Dot Design Award

Del Monte | Red Dot Design Award