Corporate Design

De’Longhi – The Art of Transformation

Established in 1902, the Italian brand De’Longhi succeeds in evolving its brand identity without revolutionising it. While most competitors on the global market for coffee machines focus on either the raw material or the final product, this new concept puts the spotlight on the magic happening inside the machine to reveal “the art of transformation”. The idea is brought to life through a modular visual system which can be adapted to any touchpoint and category.

Red Dot

Credits

Client:

De’Longhi Appliances S.r.l., De’Longhi Group, Treviso, Italy
Design:

Landor & Fitch, WPP Group, Milan, Italy
Project Team:

Landor & Fitch: Mattia Castiglioni (Creative Direction) Vincenzo Lanziello (Graphic Design) Gianluca Ciancaglini (Typography) Simona Pietropaolo (Account Management)