The intro video for Dentsu Aegis Network’s Data Training program was created to defy the norm of usual corporate videos. Designed with custom-made illustrations and fresh colour combinations, it has adopted an artistic look-and-feel that may be applied to all follow-up videos of the program. A surreal environment has been created for every scene, enhanced by the asymmetrical characters. The video’s minimalist environment and the animations focus on a hero action at the centre of the screen, while large, ultra-thin custom typography aims to create a contrast to the characters.
Dentsu Aegis Network, London, United Kingdom
Design / Concept / Production:
Isobar iProspect SA, Athens, Greece
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