The video for internal communication of the Data Training Programme uses custom-made illustrations and an artistic look and feel to engage with diverse audiences. Flat and fresh colour combinations create a surreal environment for each scene, enhanced by the asymmetrical characters. The minimal environment and the animations focus on the action in the centre of the screen, while the large, ultra-thin custom typography creates a contrast to the characters and the environment. The smooth animation defies strict analogies and gives a friendlier and more artistic tone to a seemingly “conventional” subject such as data.
Dentsu Aegis Network, London, United Kingdom
Isobar iProspect SA, Athens, Greece
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