Corporate Design

DER Porzellan

Back Download

In the repositioning of this longstanding porcelain manufacturer, the design objective was to develop a distinguishing corporate design as well as an attention-grabbing communication strategy – thereby appealing not only to established target groups but also to younger consumers. Using the masculine article “der” instead of the correct neuter article “das”, the claim “FÜRSTENBERG – DER Porzellan” is initially perplexing and focuses on the masculine facets of the product: detailed precision, technical finesse and an uncompromising commitment to porcelain. The new visual identity sets the brand apart from competitors through its consistency, clarity and the distinctive use of black.

  • Client:
    Porzellanmanufaktur FÜRSTENBERG GmbH, Fürstenberg
  • Design:
    Interbrand, Cologne/Zürich
  • creative direction:
    Jens Grefen
  • graphic design:
    Jana Haserodt, Harald Mönch
  • customer advisory service:
    Anne Rehwinkel
  • 3d design:
    Jens-Ole Kracht, Barbara Umann