Naming, Concept, Label, Information Brochure

Der Sommer war sehr groß The summer was great

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In collaboration with renowned wine journalists, both a name and a corporate design concept including wine labels and information brochure were developed for the debut of the new Riesling “Der Sommer war sehr groß” (“The summer was great”) from the young winegrower Kilian Franzen and Angelina Lenz. The hand-written logotype on the label features a gold tone, which recalls the colour of the winery’s logo. The slogan can be found on the back of the info brochure, which unfolds into a poster, covering the very personal story of the previous moving year of wine.

Credits
  • Client:
    Weingut Reinhold Franzen, Bremm/Mosel
  • Design:
    Fuenfwerken Design AG, Berlin/Wiesbaden