The Basellandschaftliche Kantonalbank positions itself as a sparring partner for its customers. The 2010 annual report takes up this idea by portraying its customer consultants who may not be well known to its customers, if at all. Profiles and brief interviews explain each individual’s role. QR codes bridge the gap between the printed medium of the annual report and the online world, where videos, web pages and daily updated information can be found. For ecological reasons, the report’s image and financial sections were split into two brochures.