Red Dot Design Award
Brand Promotion, Art Project

Design by Art

Design by Art | Red Dot Design Award

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“Be.yond – Design by Art” is an offer for cultural institutions, the creative in-dustry and companies aiming to boost their innovative capacity. The corresponding brand promotion also uses artistic devices such as a poster-printing performance, a video documentary or a microsite. Photographs of alpine rocks, combined in a strongly contrasting way with coloured surfaces and shapes, are the key pictures. The rock, aged far beyond human imagination, is a symbol of stability, depth and strength and provides the framework in which innovative strength and creative power can unfold.

Red Dot Design Award

Credits
  • Client:
    Martin et Karczinski, Zurich, Switzerland
  • Design:
    Martin et Karczinski, Zurich, Switzerland
  • Creative Direction:
    Trix Barmettler
  • Supervision:
    Thomas Wolfram
  • Strategic Planning:
    Daniel Zehntner
  • Photography:
    Peter Mikolas
  • Web Design:
    Leo Steffen
  • Project Management:
    Elisabeth Prock
Design by Art | Red Dot Design Award
Design by Art | Red Dot Design Award