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Design Samsung

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Design Samsung is an online platform to convey the ideas, stories and philosophy behind the brand’s meaningful designs. With the aim of keeping the visual identity consistent across the website, an easy-to-use interface and a central visual content strategy were introduced to exemplify the design motto “Make it meaningful”. In order to make the platform easily accessible to the public, Samsung Electronics aimed to build a site that delivers a consistent design experience across PCs, mobile devices and tablets which was successfully achieved.

Credits
  • Client:
    Samsung Electronics Co., Ltd., Seoul
  • Design:
    designfever, Seoul
  • Creative Direction:
    Jinyoung Noh
  • Art Direction:
    Youkeong Pae, Samsung Electronics Co., Ltd., Sangjin Baek, Sukkyung Choi
  • Graphic Design:
    Jihee Lee, Kyoungmo Koo, Jooheon Oh, Sanghun Lee
  • Account Management:
    Jinsun Jung
  • Project Management:
    Yeonjoo Jeong, Seungae Jang
  • Publisher:
    Youngsu Han, Dohun Kim, Myungjin Kim, Jinyong Joo
  • Strategic Planning:
    Hyungchul Park
  • Technical Direction:
    Hyungju Sin
  • Text:
    Jieun Kim, Bruce Iberg, Euri Bae