Design Samsung is an online platform to convey ideas, stories and the philosophy behind the company’s design portfolio. For the renewal of the website, the aim was to portray the company’s new slogan – “Be Bold. Resonate with Soul.” – in a user-friendly way. Following a concept focused on delivering clear, consistent and delightful user experiences across all devices without compromising depth of content, this resulted in a responsive platform with a bolder character. The eye-catching pictures and animations are complemented by clear and precise copywriting. Simpler and cleaner in structure, it offers better usability.