The invitation “Design your time” has played a central role in this social me-dia campaign accompanying the launch of the Samsung Gear S2 smartwatch. It involved creating a unique, individual watch face for every minute of the day. The campaign ran in social media such as Facebook and Instagram and was addressed at target groups like tech bloggers and other influencers. Yielding great resonance, thousands of watch faces were submitted within just a few days. In order to accommodate all other features of the Gear S2, a dynamic watch face was anchored in the operating system.