Corporate Design

Deutsche AIDS Stiftung

Deutsche AIDS Stiftung was looking to rejuvenate their corporate design in order to shed light on a topic of ongoing significance. As a universal symbol for the solidarity of people affected by HIV/AIDS, the red ribbon remains a part of the logo, albeit in an updated way. The new corporate font shows a modern typeface and is supported by rich colours and timeless patterns. A visual grid assigns clearly defined spaces to images and written content, supporting user-friendliness.

Red Dot

Credits

Client:

Deutsche AIDS-Stiftung – Stiftung des bürgerlichen Rechts, Bonn, Germany
Design:

PBL Milk GmbH, Cologne, Germany
Project Team:

PBL Milk GmbH: Lukas Keller (Art Direction) Dominik Frangenberg (Art Direction) Holger Kochs (Art Direction) Eric Wengenroth (Art Direction)

Tim Baader (Account Management) Felix Angermaier (Account Management) Andrea Vennemann (Account Management)