Red Dot Design Award
Virtual Reality Experience

Deutsche Bank – Horizon

Deutsche Bank – Horizon | Red Dot Design Award

Back Download

As part of Deutsche Bank’s promotional campaign “Neue Zeit braucht neues Banking” (New Banking for a New Age), a virtual reality experience has been developed that translates the benefits of digital banking into a customer-focused story. At the centre of the video is the Blum family. The viewer witnesses how the new digital offers are part of the direct living environment of the various family members. The products are integrated in the room via info screens. The VR tour is complemented by the use of binaural sound, which enables a 360-degree sound experience.

Red Dot Design Award

Credits
  • Client:
    Deutsche Bank AG, Frankfurt / Main, Germany
  • Design:
    clip up GmbH Stuttgart, Germany insglück Gesellschaft für Markeninszenierung mbH, Cologne, Germany
  • Creative Direction:
    Jan Hennings insglück Gesellschaft für Markeninszenierung mbH
  • Project Management:
    Barbara Schmitz-DuMont insglück Gesellschaft für Markeninszenierung mbH
  • Film Direction:
    Markus Seilern und Aspang clip up GmbH
  • Executive Production:
    Marko Savnik, clip up GmbH
  • Production:
    Konstantin Knoll clip up GmbH
Deutsche Bank – Horizon | Red Dot Design Award
Deutsche Bank – Horizon | Red Dot Design Award