Raising public awareness of the tradition of Deutsche Oper Berlin and its respected works presented an interesting challenge. The goal of this poster campaign is to inspire a new audience for opera. From Carmen to La Bohème, from Die Fledermaus to Maria Stuarda, contemporary artworks help the opera to a greater visibility in the cityscape: its protagonists become new heroes. The opera offers the opportunity to experience the diversity of their personalities, their conflicts and contradictions emotionally and highly entertaining. The new posters and animations reflect this depth with an intriguing lightness. They open a different, serene access to the opera characters without revealing the complexity of the content.