Website

Dialog

In the context of Generali’s strategic decision to transform Dialog from a niche specialist for biometric risks to the broker-focused insurer of the Generali Group, a new online platform was created to serve independent insurance brokers. Based on target-oriented processes, the goal was to optimise the value chain of insurance brokers contracting with Dialog. In order to provide insurance experts with relevant information quickly, over 600 product pages feature clear structures and efficient functions. The website uses all brand assets to deliver a professional, yet human-oriented experience on every device.

Red Dot

Credits

Client:

Generali Deutschland AG, Munich, Germany
Design:

Landor Hamburg, Germany
Head of Marketing / Technical Sales Innovations:

Benjamin Börner, Dialog Lebensversicherungs-AG
Creative Direction:

Markus Blankenburg, Landor Hamburg
Brand Strategy:

Hellen Markusch, Landor Hamburg
Experience Design:

Jack Osborn, Lisa Ribbers, Anastassia Saromova, Landor Hamburg
Text:

Nestor Sierralta, Landor Hamburg
Web Design:

Eddie Salzmann, Berlin, Germany
Illustration:

Peter Greenwood, Brighton, United Kingdom