The Audi technology magazine reflects the company’s advertising slogan “Vorsprung durch Technik” (advancement through technology). It presents new topics from the world of mobility, offers portraits of designers and covers high-tech manufacturing work. The design is based on lavishly staged stories that detail innovative technologies in an easy-to-understand way, while also conveying a bright and reduced visual language and engaging text contributions. The typography is clear and reduced. Videos and websites on specific topics, such as 3D virtualisation, complement the magazine. “Encounter – The Audi Technology Magazine” is published twice a year and is aimed at journalists, readers interested in technology and Audi products, as well as customers of the Audi brand.
AUDI AG, Ingolstadt
Maik Stapelberg, Daniel Fritz, stapelberg&fritz GbR, Stuttgart