Red Dot Design Award
Graphic Design

Dialogue of East and West

of East and West | Red Dot Design Award

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As a study of typographic design that visualises the dialogue between East and West, this work impresses especially through its manifold implementation. On the one hand, the variably designed typography in its characteristic colour clearly stands out from the black background, on the other hand the distinctive lines of the Chinese characters and the Latin script form a harmonious balance. This creates a cross-cultural solution, which is easily understood in China as well as in the Western world.

Red Dot Design Award

  • Design:
    Prof. FeiFei Wu, Shanghai