Red Dot Design Award
Beverage Packaging

Die Gefährten

Die Gefährten | Red Dot Design Award

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At the heart of the product branding for a new line of four wines by the German winery Fürstenhaus Castell-Castell was the goal to connect the winery’s long tradition with the requirements of modern societal concepts of indulgence. Thus, with every new wine, the implementation introduces a female personality who has shaped the history of the winery. The reduced, minimalist design, including a striking logotype, is embedded in a contemporary visual context. Embossment and a soft-touch closure help to visualise the product quality and turn it into a sensual experience.

Red Dot Design Award

Credits
  • Client:
    Fürstlich Castell’sches Domänenamt e.K., Castell, Germany
  • Design:
    New Cat Orange, Wiesbaden, Germany